The client & summary
Andreas Früh is a self-employed German expert for asbestos reports and environmental analysis, serving private and commercial clients. His services include material sampling and analysis, clearance measurements under VDI 3492 and advice on demolition and deconstruction. The core objective was a trustworthy website for his new consultancy, ready for search engines from day one.
The challenge
As a new independent consultant he competes with established laboratories. The website had to explain technical services in plain terms, look credible next to the labs he named as competitors, and let clients book sampling appointments. He also wanted the site moved to its domain but kept offline until he was ready to launch.
Our solution
Our team built the website and ran the SEO setup in parallel in April 2026.
Discovery and scope
The brief listed four competitor sites and asked for a professional presentation platform for asbestos sampling and clearance measurements. The SEO project covered a Semrush audit, technical and on-page implementation, Google Search Console and Google Analytics, Rank Math, content recommendations per page, meta data and a final audit.
Design and build
The first draft was delivered on 9 April 2026. The site runs on WordPress with Elementor, with service pages for asbestos testing, material sampling and analysis, and demolition advice, plus contact and inquiry options.
Launch
In the revision round the client asked for Calendly to be set up with bookable blocks matching the length of his sampling appointments, and for the site to be moved to the domain without being publicly reachable yet. Our team migrated the site on those terms so he could control the launch date.
Challenges we solved
Technical services, a new brand and a crowded market: clear service pages written for non-experts, combined with SEO foundations from the start, give the consultancy a fair chance against established labs.
Services and standards
The website presents asbestos sampling and clearance measurements carried out in accordance with VDI 3492. The consultant starts with asbestos and man-made mineral fibres and plans to add polycyclic aromatic hydrocarbons and mould later, so the service structure was built to take on new services without a redesign.
Booking and payment
The brief asked for Calendly with several bookable service options, so clients can schedule appointments directly online, and for Stripe so they can either pay online or be invoiced.
Careful wording
The client supplied the keywords he wants to rank for and a list of terms that must not appear on the site yet, because certain professional titles and accreditations may only be used once formally granted. The SEO texts and meta data were written to respect these limits.
Technology stack
- WordPress
- Elementor Pro
- Rank Math (SEO)
- Semrush (audit and keywords)
- Google Search Console and Google Analytics
- Calendly (appointment booking)
- Complianz (cookie consent)
Results
- Website and SEO setup completed in about eleven days (5 to 16 April 2026).
- Service pages for asbestos testing, sampling and analysis, and demolition advice.
- Online appointment booking with Calendly.
- Controlled launch: the site was migrated before being made public.
- SEO foundations in place: audit, on-page optimisation and search tools connected.
Frequently asked questions
How long did the project take?
About eleven days: the brief arrived on 5 April 2026 and the site was migrated on 16 April 2026.
Was SEO included?
Yes, as a parallel project with an audit, technical and on-page work, Rank Math, meta data and Search Console and Analytics setup.
Can clients book appointments online?
Yes, through Calendly, with time blocks matching the length of the sampling appointments.
Which platform does the site use?
WordPress with Elementor and Rank Math.
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