The client & summary
ALTE FREUNDE is a story-driven clothing brand from Germany that produces with print-on-demand. The focus is not only selling apparel but expressing emotion, storytelling and identity through clothing, visuals and copy. The core objective was to bring its existing but undesigned Shopify store to life and set it up for print-on-demand fulfilment.
The challenge
The brand concept, story, corporate design and visual language were already defined in a brand book. The store had to translate them faithfully, with scenes and characters the client supplied, and the large slider images had to stay readable on mobile without headlines covering the people and clothing.
Our solution
Our team designed and set up the store between July and August 2026.
Discovery and scope
The brief described a Shopify store with no visual design, hero section or branded structure yet, and the brand book as the source for everything.
Design
The first draft was ready on 8 July 2026, with placeholder images sized for the client's final visuals. Three revision rounds followed the client's colour-coded feedback: green approved, orange to change, red not yet done. The "Warum ALTE FREUNDE" button and a 20 to 30 percent larger font on smartphones came out of these rounds.
Build and launch
The store runs on Shopify. Collections open the shop archive filtered to that collection, and variants such as colours use Shopify's built-in features. Our team connected Printful with shipping profiles for Germany and the EU and set up Shopify Payments and PayPal. After the store was transferred in August 2026, our team updated the slider images to the final versions and adjusted the mobile layout.
Challenges we solved
Emotion in a template: turning a brand book into a store that tells a story while production and shipping run automatically.
Story first, products second
ALTE FREUNDE is a story-driven clothing brand built on print-on-demand. The focus is not only on selling apparel but on expressing emotion, storytelling and brand identity through clothing, visuals and copy. The store therefore relies on large, emotional imagery and storytelling rather than a purely product-based presentation, aiming for a high-quality lifestyle look comparable to premium streetwear labels while keeping its own identity.
Colours and typography from the brand book
The design is premium, minimalist and emotional: a black background with elegant gold accents, complemented by dark green, anthracite and ivory from the brand book palette. Headlines use Cinzel and claims and accents use Cormorant Garamond, with clean, high-end typography and generous spacing. Everything is fully responsive for desktop, tablet and mobile.
Store structure
The store includes the homepage, collections, a single product template, cart, customer account and an "Our story" page that explains the brand, plus the imprint, privacy policy and terms and conditions. The "Warum ALTE FREUNDE" button leads straight to the brand story.
Shipping and payments
Orders are produced and shipped through Printful, so shipping profiles, costs and delivery times follow the Printful settings. The launch market is Germany and the EU, with the option to add further countries later. Shopify Payments and PayPal handle checkout, and the contact form and legal setup follow GDPR requirements.
Technology stack
- Shopify
- Printful (print-on-demand)
- Shopify Payments and PayPal
- Shipping profiles for Germany and the EU
Results
- Branded Shopify store based on the client's brand book, transferred in August 2026.
- Printful connected with shipping profiles for Germany and the EU.
- Shopify Payments and PayPal set up.
- Larger mobile typography and readable slider layouts.
Frequently asked questions
How does fulfilment work for ALTE FREUNDE?
Orders are produced and shipped through Printful, which is connected to the Shopify store.
Where does the design come from?
From the brand's existing brand book, which defines the story, corporate design and visual language.
Which payment methods are available?
Shopify Payments and PayPal.
How long did the project take?
About eight weeks, from 2 July to 27 August 2026.
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