1. Account Sovereignty
We do not hold data hostage. You retain 100% administrative ownership of your Google Ads and Meta accounts. We build the asset on your infrastructure, ensuring you possess the historical data in perpetuity.
Search and performance marketing services
Our mandate is not simply to "buy traffic," but to engineer a sustainable arbitrage machine that acquires customers below your maximum viable Cost Per Acquisition (CPA).
Search and performance marketing services
Our mandate is not simply to "buy traffic," but to engineer a sustainable arbitrage machine that acquires customers below your maximum viable Cost Per Acquisition (CPA).
This is what you receive
98% of businesses improved their PPC marketing results in 30 days using our services.
2. Server-Side Telemetry
Cookies are dying. We implement Server-Side Tracking (Conversion API / CAPI) to bypass browser-based ad blockers and iOS privacy restrictions, restoring data fidelity to your reporting.
Conversion API
Data Accuracy
3. Negative Logic Protocols
Efficiency comes from what you don't buy. We aggressively engineer "Negative Keyword" lists and exclusion audiences to ensure your capital is never deployed on irrelevant clicks or low-quality traffic.
Waste Elimination
Exclusion Lists
4. Live Economic Dashboards
No static PDF reports. We provide 24/7 access to live Looker Studio dashboards that visualize your P&L (Profit & Loss) in real-time, tracking Ad Spend vs. Verified Revenue.
Real-Time ROAS
Looker Studio
1. Account Sovereignty
We do not hold data hostage. You retain 100% administrative ownership of your Google Ads and Meta accounts. We build the asset on your infrastructure, ensuring you possess the historical data in perpetuity.
Full Admin Access
Zero Vendor Lock-in
2. Server-Side Telemetry
Cookies are dying. We implement Server-Side Tracking (Conversion API / CAPI) to bypass browser-based ad blockers and iOS privacy restrictions, restoring data fidelity to your reporting.
Conversion API
Data Accuracy
3. Negative Logic Protocols
Efficiency comes from what you don't buy. We aggressively engineer "Negative Keyword" lists and exclusion audiences to ensure your capital is never deployed on irrelevant clicks or low-quality traffic.
Waste Elimination
Exclusion Lists
4. Live Economic Dashboards
No static PDF reports. We provide 24/7 access to live Looker Studio dashboards that visualize your P&L (Profit & Loss) in real-time, tracking Ad Spend vs. Verified Revenue.
Real-Time ROAS
Looker Studio
End-to-End search and performance marketing services.
Google Ads
Intent Architecture. We engineer granular campaign structures (STAGs) to capture high-intent queries at the precise moment of decision, maximizing Quality Score and reducing CPC.
Facebook Ads
Algorithmic Pattern Recognition. We leverage Meta’s machine learning to identify prospects based on operational behavior and interests, pre-qualifying traffic before you pay for the click.
Youtube Ads
Visual Intent & Retargeting. We deploy video assets that target users based on their Google Search history and viewing patterns, capturing attention during high-engagement sessions.
LinkedIn Ads
Precision B2B Targeting. We bypass gatekeepers by targeting decision-makers directly by Job Title, Company Size, and Industry. Your budget reaches the C-Suite, not the general public.
X Ads
Real-Time Context. We capitalize on trending industry discourse and real-time events to insert your value proposition into active conversations among tech and business leaders.
Amazon Ads
Transactional Logic. Capturing users at the absolute bottom of the funnel. We optimize for high purchase intent within the marketplace ecosystem to drive immediate ROAS.
Yahoo Ads
Native & DSP Inventory. Accessing premium editorial inventory and untapped demographics often ignored by standard search strategies, diversifying your acquisition channels.
Bing Ads
Corporate Desktop Intent. Capturing the enterprise workforce operating on Microsoft devices. Often delivers lower CPCs and higher B2B conversion rates than Google.
Google Ads
Intent Architecture. We engineer granular campaign structures (STAGs) to capture high-intent queries at the precise moment of decision, maximizing Quality Score and reducing CPC.
Facebook Ads
Algorithmic Pattern Recognition. We leverage Meta’s machine learning to identify prospects based on operational behavior and interests, pre-qualifying traffic before you pay for the click.
Youtube Ads
Visual Intent & Retargeting. We deploy video assets that target users based on their Google Search history and viewing patterns, capturing attention during high-engagement sessions.
LinkedIn Ads
Precision B2B Targeting. We bypass gatekeepers by targeting decision-makers directly by Job Title, Company Size, and Industry. Your budget reaches the C-Suite, not the general public.
X Ads
Real-Time Context. We capitalize on trending industry discourse and real-time events to insert your value proposition into active conversations among tech and business leaders.
Amazon Ads
Transactional Logic. Capturing users at the absolute bottom of the funnel. We optimize for high purchase intent within the marketplace ecosystem to drive immediate ROAS.
Yahoo Ads
Native & DSP Inventory. Accessing premium editorial inventory and untapped demographics often ignored by standard search strategies, diversifying your acquisition channels.
Bing Ads
Corporate Desktop Intent. Capturing the enterprise workforce operating on Microsoft devices. Often delivers lower CPCs and higher B2B conversion rates than Google.
We audit your campaign architecture to eliminate waste, lower your CPA, and ensure every dollar deployed has a verified path to revenue.
Contact MetanowWe audit your campaign architecture to eliminate waste, lower your CPA, and ensure every dollar deployed has a verified path to revenue.
Contact MetanowFrequently Asked Questions
What is "Performance Marketing" vs. traditional advertising?
Traditional advertising focuses on "impressions" and brand awareness (vanity metrics). Performance Marketing is financial arbitrage. We deploy capital into ad platforms with the strict requirement that it returns measurable revenue at a profitable unit cost (CPA). If it doesn't track to revenue, we don't do it.
How do you determine the budget?
We do not guess. We work backward from your financial goals. By calculating your maximum allowable Customer Acquisition Cost (CAC) and conversion rates, we mathematically determine the "Minimum Viable Budget" required to achieve statistical significance and generate a positive ROAS.
Why are my current ads generating clicks but no leads?
This is usually a "Post-Click" failure. You may have excellent ads pointing to a distracted landing page. We solve this by engineering dedicated, stripped-down landing pages designed for a single conversion action, removing the friction between the click and the sale.
Which platform is better: Google or LinkedIn?
It depends on "Intent" vs. "Awareness." Google Ads captures existing demand (users actively searching for a solution). LinkedIn Ads generates new demand (targeting decision-makers who aren't searching yet). A robust B2B strategy typically orchestrates both.
Is Facebook/Meta viable for B2B companies?
Yes, if architected correctly. Decision-makers do not stop being people after 5 PM. We utilize algorithmic "Lookalike Modeling" and firmographic data overlays to target C-Suite individuals on Meta, often achieving a lower CPM (Cost Per Mille) than LinkedIn.
Why use Bing Ads when everyone uses Google?
Corporate intent. Bing is the default search engine for millions of enterprise devices locked into the Microsoft ecosystem. We often find that while volume is lower on Bing, the "Cost Per Acquisition" is significantly cheaper, and the user intent is more strictly corporate.
What is "Server-Side Tracking" (CAPI) and why do I need it?
Browser-based pixels are dying due to ad blockers and iOS privacy updates. Server-Side Tracking sends conversion data directly from your server to the ad platform (Google/Meta), bypassing the browser entirely. This restores data fidelity and improves algorithmic bidding accuracy.
How do you prevent wasting money on irrelevant clicks?
Negative Logic. Most agencies focus on what to target; we focus on what to exclude. We maintain rigorous "Negative Keyword" lists and placement exclusion files to ensure your budget is never deployed on low-quality traffic or brand-unsafe environments.
Do I own the ad account, or does Metanow?
You possess 100% sovereignty. We build all campaigns within your ad accounts. If our partnership ends, you retain all historical data, pixel intelligence, and campaign structures. We do not hold data hostage.
How are reports delivered?
We reject static PDF reports that hide inefficiency. We provide 24/7 access to live Looker Studio dashboards. These dashboards connect directly to your CRM to visualize the full P&L of your ad spend in real-time.
What is "Performance Marketing" vs. traditional advertising?
Traditional advertising focuses on "impressions" and brand awareness (vanity metrics). Performance Marketing is financial arbitrage. We deploy capital into ad platforms with the strict requirement that it returns measurable revenue at a profitable unit cost (CPA). If it doesn't track to revenue, we don't do it.
How do you determine the budget?
We do not guess. We work backward from your financial goals. By calculating your maximum allowable Customer Acquisition Cost (CAC) and conversion rates, we mathematically determine the "Minimum Viable Budget" required to achieve statistical significance and generate a positive ROAS.
Why are my current ads generating clicks but no leads?
This is usually a "Post-Click" failure. You may have excellent ads pointing to a distracted landing page. We solve this by engineering dedicated, stripped-down landing pages designed for a single conversion action, removing the friction between the click and the sale.
Which platform is better: Google or LinkedIn?
It depends on "Intent" vs. "Awareness." Google Ads captures existing demand (users actively searching for a solution). LinkedIn Ads generates new demand (targeting decision-makers who aren't searching yet). A robust B2B strategy typically orchestrates both.
Is Facebook/Meta viable for B2B companies?
Yes, if architected correctly. Decision-makers do not stop being people after 5 PM. We utilize algorithmic "Lookalike Modeling" and firmographic data overlays to target C-Suite individuals on Meta, often achieving a lower CPM (Cost Per Mille) than LinkedIn.
Why use Bing Ads when everyone uses Google?
Corporate intent. Bing is the default search engine for millions of enterprise devices locked into the Microsoft ecosystem. We often find that while volume is lower on Bing, the "Cost Per Acquisition" is significantly cheaper, and the user intent is more strictly corporate.
What is "Server-Side Tracking" (CAPI) and why do I need it?
Browser-based pixels are dying due to ad blockers and iOS privacy updates. Server-Side Tracking sends conversion data directly from your server to the ad platform (Google/Meta), bypassing the browser entirely. This restores data fidelity and improves algorithmic bidding accuracy.
How do you prevent wasting money on irrelevant clicks?
Negative Logic. Most agencies focus on what to target; we focus on what to exclude. We maintain rigorous "Negative Keyword" lists and placement exclusion files to ensure your budget is never deployed on low-quality traffic or brand-unsafe environments.
Do I own the ad account, or does Metanow?
You possess 100% sovereignty. We build all campaigns within your ad accounts. If our partnership ends, you retain all historical data, pixel intelligence, and campaign structures. We do not hold data hostage.
How are reports delivered?
We reject static PDF reports that hide inefficiency. We provide 24/7 access to live Looker Studio dashboards. These dashboards connect directly to your CRM to visualize the full P&L of your ad spend in real-time.
Initiate the discovery phase
Do you have any questions or concerns? We are available to advise you personally. Our team of experts will get back to you quickly and reliably to discuss your architectural needs.
Prefer a call?
Book a short discovery call. We will explore how we can help you move forward with clarity and structure.