1. Live P&L Dashboards
We eliminate static PDF reporting. You receive 24/7 access to live Looker Studio dashboards that aggregate data from all channels (Ads, CRM, Analytics), visualizing real-time ROI and net profit.
Reporting and CRO services
Traffic is a commodity. Conversion is an asset. We reject the practice of "design by intuition".
Reporting and CRO services
Traffic is a commodity. Conversion is an asset. We reject the practice of "design by intuition".
This is what you receive
98% of businesses improved their PPC marketing results in 30 days using our services.
2. Heuristic Friction Analysis
We map the "User Frustration Index." Using heatmaps and session recordings, we identify exactly where users rage-click, scroll past key info, or abandon cart, providing a prioritized list of friction points to eliminate.
Heatmaps
Session Recording
3. Statistical A/B Protocols
We validate before we deploy. Every design change follows a strict hypothesis framework. We run split tests to ensure statistical significance (95% confidence) before pushing code to the live environment.
Hypothesis Testing
95% Confidence
4. Data Warehouse Sovereignty
You own your data history. We configure BigQuery and GA4 raw data exports so that your historical performance data is stored securely in your own cloud environment, not locked inside an analytics tool.
BigQuery Export
GA4 Config
1. Live P&L Dashboards
We eliminate static PDF reporting. You receive 24/7 access to live Looker Studio dashboards that aggregate data from all channels (Ads, CRM, Analytics), visualizing real-time ROI and net profit.
Looker Studio
Real-Time Data
2. Heuristic Friction Analysis
We map the "User Frustration Index." Using heatmaps and session recordings, we identify exactly where users rage-click, scroll past key info, or abandon cart, providing a prioritized list of friction points to eliminate.
Heatmaps
Session Recording
3. Statistical A/B Protocols
We validate before we deploy. Every design change follows a strict hypothesis framework. We run split tests to ensure statistical significance (95% confidence) before pushing code to the live environment.
Hypothesis Testing
95% Confidence
4. Data Warehouse Sovereignty
You own your data history. We configure BigQuery and GA4 raw data exports so that your historical performance data is stored securely in your own cloud environment, not locked inside an analytics tool.
BigQuery Export
GA4 Config
End-to-End reporting and CRO services.
Google Analytics 4 (GA4)
Event Architecture. We configure advanced event taxonomies to track specific business logic, ensuring your data reflects actual user behavior and not just generic pageviews.
Conversion Rate Optimization
Yield Engineering. We apply heuristic frameworks to identify and eliminate friction points in your funnel, mathematically increasing the percentage of traffic that converts to revenue.
A/B Testing
Statistical Validation. We rely on data, not intuition. We deploy split tests to prove statistical significance (95% confidence) before pushing any design change to the live environment.
Looker Studio Reporting
Economic Visualization. We aggregate disconnected data sources (Ads, CRM, Analytics) into a single, real-time dashboard that visualizes your P&L and unit economics.
User Behavior Analysis
Digital Body Language. We utilize heatmap telemetry and session recordings to audit exactly where users rage-click, scroll past key info, or abandon the process.
Google Tag Manager
Infrastructure Hygiene. We sanitize your tracking. Managing pixels and third-party scripts via a clean container hierarchy to prevent code bloat from degrading site speed.
Google Analytics 4 (GA4)
Event Architecture. We configure advanced event taxonomies to track specific business logic, ensuring your data reflects actual user behavior and not just generic pageviews.
Conversion Rate Optimization
Yield Engineering. We apply heuristic frameworks to identify and eliminate friction points in your funnel, mathematically increasing the percentage of traffic that converts to revenue.
A/B Testing
Statistical Validation. We rely on data, not intuition. We deploy split tests to prove statistical significance (95% confidence) before pushing any design change to the live environment.
Looker Studio Reporting
Economic Visualization. We aggregate disconnected data sources (Ads, CRM, Analytics) into a single, real-time dashboard that visualizes your P&L and unit economics.
User Behavior Analysis
Digital Body Language. We utilize heatmap telemetry and session recordings to audit exactly where users rage-click, scroll past key info, or abandon the process.
Google Tag Manager
Infrastructure Hygiene. We sanitize your tracking. Managing pixels and third-party scripts via a clean container hierarchy to prevent code bloat from degrading site speed.
Stop letting subjective design preferences dictate your revenue.
Contact MetanowStop letting subjective design preferences dictate your revenue.
Contact MetanowFrequently Asked Questions
What is "Conversion Rate Optimization" (CRO)?
CRO is "Yield Engineering." It is the systematic process of increasing the percentage of visitors who take a desired action (e.g., buying a product, booking a demo). Unlike traffic generation, which costs money, CRO increases the value of the traffic you already have.
Why is "Traffic" considered a vanity metric?
Traffic is an expense; Conversion is an asset. 1,000 visitors who do not buy are a liability to your server costs. We prioritize "Revenue per User" over aggregate traffic volume. Our goal is to make your existing infrastructure more profitable, not just busier.
Is CRO just about changing button colors?
No. That is a myth. True CRO involves deep psychological and behavioral analysis. We audit navigation flows, value proposition clarity, form friction, and trust signals. We do not test aesthetic preferences; we test barriers to purchase.
What is "A/B Testing" and why is it necessary?
A/B Testing allows us to compare two versions of a webpage against each other in real-time. It is the only way to mathematically prove that a change improved performance. Without it, you are simply guessing. We deploy tests to validate hypotheses before making permanent code changes.
What is "Statistical Significance"?
This is our safety protocol. We do not declare a test a "winner" until it reaches 95% statistical confidence. This ensures that the uplift in revenue was caused by our specific change, not by random chance or external variance. We deal in mathematical certainty, not luck.
How do you decide what to test?
We utilize "Heuristic Analysis" and Heatmaps. We watch recordings of users rage-clicking, abandoning carts, or ignoring key information. We build our testing roadmap based on these observed points of friction, prioritizing the fixes that will have the highest economic impact.
Why is the switch to Google Analytics 4 (GA4) important?
GA4 moves from "Session-based" to "Event-based" tracking. This allows for far greater granularity in measuring user behavior across devices. We configure custom event taxonomies to track specific business logic that standard analytics setups miss.
Does adding tracking scripts slow down my website?
It can if managed poorly. We use Google Tag Manager (GTM) to strictly govern all third-party scripts. We implement "Tag Hygiene" protocols to ensure tracking fires asynchronously, preventing analytics tools from degrading your site speed or Core Web Vitals.
How do you report on progress?
We eliminate static PDF reporting. You receive 24/7 access to live Looker Studio dashboards. These connect directly to your data sources (Ads, CRM, Analytics) to visualize your real-time P&L, Conversion Rate, and Revenue per User.
Do I own my data?
Yes. We believe in Data Sovereignty. We configure data exports to BigQuery (Google Cloud) so that your raw historical data is stored in your own cloud environment. You are never locked into a proprietary tool or agency ecosystem.
What is "Conversion Rate Optimization" (CRO)?
CRO is "Yield Engineering." It is the systematic process of increasing the percentage of visitors who take a desired action (e.g., buying a product, booking a demo). Unlike traffic generation, which costs money, CRO increases the value of the traffic you already have.
Why is "Traffic" considered a vanity metric?
Traffic is an expense; Conversion is an asset. 1,000 visitors who do not buy are a liability to your server costs. We prioritize "Revenue per User" over aggregate traffic volume. Our goal is to make your existing infrastructure more profitable, not just busier.
Is CRO just about changing button colors?
No. That is a myth. True CRO involves deep psychological and behavioral analysis. We audit navigation flows, value proposition clarity, form friction, and trust signals. We do not test aesthetic preferences; we test barriers to purchase.
What is "A/B Testing" and why is it necessary?
A/B Testing allows us to compare two versions of a webpage against each other in real-time. It is the only way to mathematically prove that a change improved performance. Without it, you are simply guessing. We deploy tests to validate hypotheses before making permanent code changes.
What is "Statistical Significance"?
This is our safety protocol. We do not declare a test a "winner" until it reaches 95% statistical confidence. This ensures that the uplift in revenue was caused by our specific change, not by random chance or external variance. We deal in mathematical certainty, not luck.
How do you decide what to test?
We utilize "Heuristic Analysis" and Heatmaps. We watch recordings of users rage-clicking, abandoning carts, or ignoring key information. We build our testing roadmap based on these observed points of friction, prioritizing the fixes that will have the highest economic impact.
Why is the switch to Google Analytics 4 (GA4) important?
GA4 moves from "Session-based" to "Event-based" tracking. This allows for far greater granularity in measuring user behavior across devices. We configure custom event taxonomies to track specific business logic that standard analytics setups miss.
Does adding tracking scripts slow down my website?
It can if managed poorly. We use Google Tag Manager (GTM) to strictly govern all third-party scripts. We implement "Tag Hygiene" protocols to ensure tracking fires asynchronously, preventing analytics tools from degrading your site speed or Core Web Vitals.
How do you report on progress?
We eliminate static PDF reporting. You receive 24/7 access to live Looker Studio dashboards. These connect directly to your data sources (Ads, CRM, Analytics) to visualize your real-time P&L, Conversion Rate, and Revenue per User.
Do I own my data?
Yes. We believe in Data Sovereignty. We configure data exports to BigQuery (Google Cloud) so that your raw historical data is stored in your own cloud environment. You are never locked into a proprietary tool or agency ecosystem.
Initiate the discovery phase
Do you have any questions or concerns? We are available to advise you personally. Our team of experts will get back to you quickly and reliably to discuss your architectural needs.
Prefer a call?
Book a short discovery call. We will explore how we can help you move forward with clarity and structure.