Non-Linear Visual Canvas
A drag-and-drop interface that visualizes complex logic chains. We move beyond linear "drip campaigns" to architectural blueprints that allow for infinite branching, looping, and merging of paths.
Workflow and automations
Manual execution introduces variance and latency. We architect backend logic chains that enforce your business rules with mathematical consistency.
app.metanow.com/workflows
Published
Form Submitted
Source: "Free Consultation" Page
Create Opportunity
Pipeline: Sales | Stage: New Lead
Send Introduction Email
Template: "Welcome to Metanow"
Condition: Replied?
Did contact reply to email?
YES
NO
Notify User
Send SMS
Actions
@
Send Email
#
Send SMS
?
If/Else
Metanow AI
"Leads who receive an SMS convert 15% higher."
app.metanow.com/workflows
Published
Form Submitted
Source: "Free Consultation" Page
Create Opportunity
Pipeline: Sales | Stage: New Lead
Send Introduction Email
Template: "Welcome to Metanow"
Condition: Replied?
Did contact reply to email?
YES
NO
Notify User
Send SMS
Actions
@
Send Email
#
Send SMS
?
If/Else
Metanow AI
"Leads who receive an SMS convert 15% higher."
Chosen by 1500+ companies across the DACH region.
This is what you receive
Native AI Integration
"Conversation Intelligence" nodes allow you to inject LLMs (Large Language Models) directly into the workflow to analyze sentiment, summarize incoming data, or draft personalized responses dynamically.
OpenAI Integration
Sentiment Analysis
Server-Side Math Operations
Execute logic based on calculated values. The system can compute dates (e.g., "Renewal Date - 30 Days"), calculate commissions, or aggregate lead scores to trigger threshold-based actions.
Dynamic Pricing
Date Logic
Time-Window Intelligence
Granular control over execution timing. Configure "Wait" steps that respect business hours, specific time zones, or "Event-Wait" logic (e.g., "Wait until Email is Clicked, then proceed").
Event-Based Triggers
Time Zone Sync
Multi-Channel Orchestration
A single workflow can control SMS, Email, Voice Drops, and Messenger simultaneously. This ensures the prospect receives a cohesive narrative across all touchpoints without data fragmentation.
Omnichannel
Unified Context
Non-Linear Visual Canvas
A drag-and-drop interface that visualizes complex logic chains. We move beyond linear "drip campaigns" to architectural blueprints that allow for infinite branching, looping, and merging of paths.
No-Code Interface
Infinite Branching
Native AI Integration
"Conversation Intelligence" nodes allow you to inject LLMs (Large Language Models) directly into the workflow to analyze sentiment, summarize incoming data, or draft personalized responses dynamically.
OpenAI Integration
Sentiment Analysis
Server-Side Math Operations
Execute logic based on calculated values. The system can compute dates (e.g., "Renewal Date - 30 Days"), calculate commissions, or aggregate lead scores to trigger threshold-based actions.
Dynamic Pricing
Date Logic
Time-Window Intelligence
Granular control over execution timing. Configure "Wait" steps that respect business hours, specific time zones, or "Event-Wait" logic (e.g., "Wait until Email is Clicked, then proceed").
Event-Based Triggers
Time Zone Sync
Multi-Channel Orchestration
A single workflow can control SMS, Email, Voice Drops, and Messenger simultaneously. This ensures the prospect receives a cohesive narrative across all touchpoints without data fragmentation.
Omnichannel
Unified Context
Start simple. Scale when you’re ready
Metanow CRM offers flexible CRM packages with built-in automation and AI support, designed to grow with your business.
Monthly
Yearly Save 15%
Starter
Get organized and capture leads
€97
52% OFF
€47
/month
- GMB Messaging
- Facebook Messenger
- Social Planner
- Reputation Management
- Calendar & Bookings
- Forms
Standard
Automate sales and marketing workflows
€197
51% OFF
€97
/month
- Everything in Starter PLUS
- Email Marketing
- Workflows & Automation
- All Reporting & Analytics
- Triggers & Campaigns
- Funnels & Surveys
Unlimited
Scale with advanced automation, AI insights, and full control
€297
50% OFF
€149
/month
- Everything in Standard PLUS
- Websites & Blogs
- Web Chat
- Memberships & Communities
- Affiliate Manager
- Proposals & Invoices
Monthly
Yearly Save 15%
Starter
Get organized and capture leads
€97
52% OFF
€47
/month
- GMB Messaging
- Facebook Messenger
- Social Planner
- Reputation Management
- Calendar & Bookings
- Forms
Standard
Automate sales and marketing workflows
€197
51% OFF
€97
/month
- Everything in Starter PLUS
- Email Marketing
- Workflows & Automation
- All Reporting & Analytics
- Triggers & Campaigns
- Funnels & Surveys
Unlimited
Scale with advanced automation, AI insights, and full control
€297
50% OFF
€149
/month
- Everything in Standard PLUS
- Websites & Blogs
- Web Chat
- Memberships & Communities
- Affiliate Manager
- Proposals & Invoices
Frequently Asked Questions
Can workflows be manually overridden by staff?
Yes. We configure "Exit Triggers" that halt automation the moment a human agent intervenes. For example, if a salesperson sends a manual SMS, the automated follow-up sequence is immediately paused to prevent awkward, robotic overlap.
How do you prevent infinite loops in automation?
We implement "Re-entry Constraints." Every workflow has a configuration setting that dictates whether a contact can enter the logic once, multiple times, or only after a specific cool-down period, mathematically preventing loop scenarios.
What happens if a workflow step fails?
We build redundancy. If an SMS fails to deliver (e.g., landline number), the system automatically routes to a "Failover Branch" which triggers an email or creates a manual task for a human agent to review the error.
How do we audit what the automation has done?
The system maintains a granular "Execution Log." You can view the exact timestamp, action taken, and outcome for every single step of a workflow for any individual contact, providing complete forensic transparency.
Can a workflow trigger an action in external software?
Yes. Using the "Webhook" node, we can transmit JSON data payloads to any REST API endpoint. This means a closed deal in Metanow can automatically create an invoice in Xero or provision a user in your proprietary app.
Is it possible to reference data from custom fields?
Absolutely. The logic engine can read any custom value in the database. You can build conditional branches based on unique metrics, such as "If 'Contract Value' > $10,000, Then Alert VP of Sales."
Can workflows process inbound data from Facebook Ads?
Yes. The system has native mapping for Facebook Lead Forms. When a lead submits a form on Facebook, the workflow triggers instantly (sub-second latency), creating the contact and initiating the SMS nurture sequence immediately.
What is the throughput capacity of the workflow engine?
The engine is architected for enterprise volume. It can process thousands of concurrent executions per minute. For bulk operations (e.g., database reactivation), we utilize "Drip Mode" to throttle execution and protect your domain reputation.
Can we schedule workflows to run only during business hours?
Yes. We utilize "Time Window" steps. If a lead arrives at 2:00 AM, the system captures the data but holds the SMS communication until your defined business hours (e.g., 8:00 AM), ensuring professional engagement timing.
Does the system support A/B testing within workflows?
Yes. We can insert "Split" nodes that randomly divide traffic (e.g., 50/50). This allows us to test two different subject lines or SMS scripts against each other to scientifically determine which yields a higher response rate.
Can workflows be manually overridden by staff?
Yes. We configure "Exit Triggers" that halt automation the moment a human agent intervenes. For example, if a salesperson sends a manual SMS, the automated follow-up sequence is immediately paused to prevent awkward, robotic overlap.
How do you prevent infinite loops in automation?
We implement "Re-entry Constraints." Every workflow has a configuration setting that dictates whether a contact can enter the logic once, multiple times, or only after a specific cool-down period, mathematically preventing loop scenarios.
What happens if a workflow step fails?
We build redundancy. If an SMS fails to deliver (e.g., landline number), the system automatically routes to a "Failover Branch" which triggers an email or creates a manual task for a human agent to review the error.
How do we audit what the automation has done?
The system maintains a granular "Execution Log." You can view the exact timestamp, action taken, and outcome for every single step of a workflow for any individual contact, providing complete forensic transparency.
Can a workflow trigger an action in external software?
Yes. Using the "Webhook" node, we can transmit JSON data payloads to any REST API endpoint. This means a closed deal in Metanow can automatically create an invoice in Xero or provision a user in your proprietary app.
Is it possible to reference data from custom fields?
Absolutely. The logic engine can read any custom value in the database. You can build conditional branches based on unique metrics, such as "If 'Contract Value' > $10,000, Then Alert VP of Sales."
Can workflows process inbound data from Facebook Ads?
Yes. The system has native mapping for Facebook Lead Forms. When a lead submits a form on Facebook, the workflow triggers instantly (sub-second latency), creating the contact and initiating the SMS nurture sequence immediately.
What is the throughput capacity of the workflow engine?
The engine is architected for enterprise volume. It can process thousands of concurrent executions per minute. For bulk operations (e.g., database reactivation), we utilize "Drip Mode" to throttle execution and protect your domain reputation.
Can we schedule workflows to run only during business hours?
Yes. We utilize "Time Window" steps. If a lead arrives at 2:00 AM, the system captures the data but holds the SMS communication until your defined business hours (e.g., 8:00 AM), ensuring professional engagement timing.
Does the system support A/B testing within workflows?
Yes. We can insert "Split" nodes that randomly divide traffic (e.g., 50/50). This allows us to test two different subject lines or SMS scripts against each other to scientifically determine which yields a higher response rate.
Initiate the discovery phase
Do you have any questions or concerns? We are available to advise you personally. Our team of experts will get back to you quickly and reliably to discuss your architectural needs.
Prefer a call?
Book a short discovery call. We will explore how we can help you move forward with clarity and structure.