The client & summary
Unity Rail GmbH is a German railway services company providing railway personnel, such as train drivers, shunting staff and road-rail excavator operators, construction site personnel and rail logistics. The core objective was a professional website that explains its services to rail operators and construction companies and attracts both clients and applicants, followed by a premium SEO setup.
The challenge
As a new company, Unity Rail needed to look as established as its partner companies. The service areas had to be clearly separated, with each section's call to action matching its audience, and applicants needed a quick way to apply.
Our solution
Our team built the website in June and July 2026 and the SEO setup in August 2026.
Discovery and scope
The brief named partner companies as references: one for the site structure and one for the content, since they offer the same services.
Design
The first draft was ready on 18 June 2026. In the first revision the client asked for the content to follow the partner company more closely and to state clearly that train drivers, road-rail excavator operators and shunting staff are offered as temporary staffing. Our internal quality check made sure railway and construction site sections each have their own matching calls to action. The second revision added the commercial register details.
Build and launch
The site runs on WordPress with Elementor, with pages for rail logistics, railway personnel, careers, an emergency contact and an express application. It was migrated to the client's hosting in early July 2026.
Phase two: premium SEO setup
In August 2026 our team completed the premium SEO scope, including local landing pages, Google Business Profile, local business schema, a Semrush audit, Core Web Vitals, sitemap and robots.txt, Rank Math, Google Search Console, Bing and Google Analytics, and delivered a final SEO report.
Challenges we solved
Clear separation: each audience, rail operators, construction companies and applicants, gets its own path through the site.
Audiences and positioning
Unity Rail provides temporary staffing and employee leasing for the rail sector. The site speaks to three audiences at once: railway operating companies, operators of railway construction sites and potential applicants. The first revision made clear that train drivers, road-rail excavator operators and shunting attendants are offered as employee leasing, following the wording of the partner company that offers the same services.
Local SEO basics
The SEO scope included creating and linking the Google Business Profile with a check that name, address and phone details are consistent across the web, and ten local landing pages with the same design and individual content.
Technology stack
- WordPress
- Elementor Pro
- Rank Math (SEO)
- Semrush
- Google Search Console, Bing Webmaster Tools and Google Analytics
- Local business schema
- Complianz (cookie consent)
Results
- Website live in July 2026 with separate paths for rail logistics, railway personnel and careers.
- Express application and emergency contact pages.
- Premium SEO setup completed in August 2026 with a final report.
- Search Console, Bing and Analytics set up.
Frequently asked questions
What services does Unity Rail offer?
Railway personnel such as train drivers, shunting staff and road-rail excavator operators, construction site personnel and rail logistics.
How long did the project take?
The website took about three weeks (15 June to early July 2026); the SEO setup followed in August 2026.
How can applicants apply?
Through the careers page and a dedicated express application.
What did the premium SEO setup include?
Local landing pages, Google Business Profile, local business schema, a Semrush audit, Core Web Vitals, sitemap, robots.txt, Rank Math, Search Console, Bing, Analytics and a final report.
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