The client & summary
Surui Machinery is a manufacturer of injection moulding machines selling to international industrial buyers. The core objective was a professional corporate website that looks like an official brand site and handles inquiries, with a product catalogue and solution pages the team can extend on their own.
The challenge
The client did not just want attractive pages. The site had to resemble the websites of the leading brands in the industry, handle inquiries and grow over time: new solutions needed their own pages and URLs, and products needed a proper catalogue with archive and category pages.
Our solution
Our team built the website and a B2B landing page between March and May 2026.
Discovery and scope
The brief listed five leading injection moulding brands as references and asked for a professional, trustworthy website with a single product detail template, a contact form and GDPR compliance. A B2B landing page was built alongside it as a page within the site.
Design
The first drafts were ready on 22 March 2026. Revisions implemented the client's change documents, moved the map to the contact banner and kept share buttons on blog posts while placing social links in the footer.
Build and launch
The site runs on WordPress with Elementor. In a paid revision our team turned the solutions section into its own post type, so each "Learn more" opens an independent page with its own URL. The site was migrated to the client's own domain and hosting in April 2026.
Phase two: product catalogue
In May 2026 our team set up a custom post type for products with a single-product layout and archive and category pages, showing each product as one image and heading in a single frame. Product tables are responsive and scroll on mobile. Step-by-step guides explain how to publish and edit products and solutions.
Challenges we solved
Building for growth: custom post types mean the team adds machines and solutions without touching the design.
An industrial look
The client's favourite reference was a leading German machine builder, and the brief asked for a similar industrial style: professional, modern and trustworthy. What mattered most was not attractive pages for their own sake, but pages that look like an official manufacturer's website and are capable of handling inquiries.
Structure and content
The site structure covers home, products, solutions, about us, contact and blog, plus the imprint, privacy policy and terms of service. The client supplied company information, website details, the inquiry wording, keywords and machine photos, and specified exactly which machines are part of the range, so only those products appear on the site.
Technical data on every product
The client wanted to enter technical data for each injection moulding machine, so the single product template includes a specification table that the team fills in themselves. The tables stay responsive and scroll horizontally on mobile, so even long specification sheets remain readable on a phone.
Built to grow
Because both solutions and products are custom post types, adding a new machine or a new solution means filling in one entry: it appears in the right archive and category automatically, with its own URL, without any layout work.
Technology stack
- WordPress
- Elementor Pro
- Custom post types (products, solutions)
- Responsive product tables
- Blog with share buttons
Results
- Corporate website and B2B landing page live on the client's domain in April 2026.
- Solutions post type with independent pages and URLs.
- Product catalogue with single-product layout, archive and category pages (May 2026).
- Step-by-step guides for publishing products and solutions.
Frequently asked questions
How long did the Surui Machinery project take?
About ten weeks, from 10 March to 22 May 2026, including the product catalogue.
Can the team add new products and solutions?
Yes. Both are custom post types, and step-by-step guides explain how to publish them.
Are product tables mobile-friendly?
Yes. They are responsive and scroll horizontally on small screens.
Which platform is it built on?
WordPress with Elementor.
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