The client & summary
STRAIGHT FOODS is a young German food and beverage brand offering clean snacks, shots and drinks without unnecessary additives. The core objective was a modern, premium webshop integrated into the existing brand website, starting with two products, followed by a premium SEO setup.
The challenge
STRAIGHT FOODS is planned as a long-term brand, so the mobile experience, clean branding and a modern shop feel mattered most. Each product needed three bundle options (3, 6 and 12 packs), shipping had to cover DHL and Hermes, and the client wanted the mobile pages short and fast, without long promotional texts.
Our solution
Our team built the shop between May and June 2026 and the SEO setup in July 2026.
Discovery and scope
The brief set out the products, the bundle options, the shipping providers and the requirement to match the existing branding and website style.
Design
The first draft was ready on 4 June 2026. In the second revision the client reviewed the complete mobile version and asked for long advertising texts to be removed. The third and fourth rounds added a Tasting Pack (2x Dark Top and 2x Raspberry) as a new product, with its exact text and images. Our team advised against a sticky add-to-cart bar on such short product pages, with the option to add it later if data suggests otherwise.
Build and launch
The shop runs on WordPress with Elementor and WooCommerce, with bundle selection on the product pages and a compact mobile layout. Payment setup (PayPal and Stripe) was prepared for the client to connect, the legal pages were updated from the live site, and the shop went live on 27 June 2026.
Phase two: premium SEO setup
In July 2026 our team built ten local landing pages with the same design and different content for towns in the region, and worked through the SEO scope: an initial Semrush audit, load time and Core Web Vitals, XML sitemap and robots.txt, Rank Math, Google Search Console and Analytics, Google Business Profile and local business schema.
Challenges we solved
Mobile first: removing long texts and keeping product pages compact made the shop feel premium on the devices customers actually use.
About the brand
STRAIGHT FOODS is a new snack brand entering the market with clean snack bars, with plans to expand into savoury snacks, functional shots and drinks. The focus is always on natural ingredients, summed up in the brand's motto about clean ingredients and no nonsense. The shop design had to match: clean, edgy, minimal and authentic, with a premium food brand feel and no generic template webshop look.
Shop essentials
The shop launched with two products and ships to Germany and Austria. Shipping costs and delivery times are shown clearly before checkout, invoices are generated automatically and customers receive automatic order confirmation emails. The shop is available in German and English.
Tracking and legal
Google Analytics and Google Search Console were connected, and the Meta Pixel was set up for ad tracking. The structure covers the shop archive, single product template, cart, checkout and customer account, together with terms and conditions, right of withdrawal, privacy policy and refund policy.
Technology stack
- WordPress
- Elementor Pro
- WooCommerce (bundles 3/6/12 packs)
- PayPal and Stripe (prepared)
- Meta Pixel
- Rank Math (SEO)
- Semrush
- Google Search Console and Google Analytics
Results
- WooCommerce shop integrated into the brand site, live on 27 June 2026.
- Two products with 3, 6 and 12 pack bundles, plus a Tasting Pack.
- Compact mobile product pages without long promotional texts.
- Ten local SEO landing pages and a full technical SEO setup in July 2026.
Frequently asked questions
How long did the STRAIGHT FOODS shop take?
About a month: the brief arrived on 28 May and the shop went live on 27 June 2026. The SEO setup followed in July.
Which bundles can customers buy?
Each product is available in 3, 6 and 12 packs, and there is a Tasting Pack with two flavours.
Why is there no sticky add-to-cart bar?
On short product pages it would distract more than it converts. It can be added later if data shows it helps.
What did the SEO setup include?
Ten local landing pages, a Semrush audit, Core Web Vitals work, sitemap and robots.txt, Rank Math, Search Console, Analytics, Google Business Profile and local business schema.
Which platform is the shop built on?
WordPress with Elementor and WooCommerce.
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