Skela Syla is a market leader in scaffolding services for the construction sector in Albania. Founded in 2002 in Tirana, the company has consistently focused on expanding its technical capabilities and adopting cutting-edge technologies. We developed their official website to reflect the strength, innovation, and professionalism that define their brand.
Challenges
Skela Syla’s online presence did not reflect its market-leading position or modern services. Key challenges included:
- Outdated Website Design: The existing design did not meet today’s UX/UI standards.
- Limited Content Structure: Their previous website lacked information architecture tailored to user needs.
- No Clear Service Presentation: Potential clients couldn’t easily find detailed information about scaffolding services, technology, or projects.
- Mobile Responsiveness Issues: The site was not optimized for mobile or tablet browsing.
- Minimal SEO Optimization: Low visibility in search engines due to weak on-page SEO structure.
Solutions
To address these challenges, the Metanow team applied a strategic and user-focused process:
- Discovery & Research
We started with a discovery session to understand Skela Syla’s history, values, and technological strengths. We analyzed competitors, user behavior, and market demands in the B2B construction sector in Albania.
2. Website Structure & Wireframes
We designed a content architecture that reflected their service range, company history, certifications, and project portfolio. A clean sitemap and logical navigation ensured visitors could quickly find what they were looking for.
3. Design & Branding
A new design was created using a modern, professional aesthetic consistent with Skela Syla’s brand identity. We used high-resolution visuals of scaffolding projects to build credibility and showcase the company’s scope of work.
4. Development & Responsiveness
The website was built using WordPress and Elementor Pro to ensure flexibility, fast loading, and responsiveness across all devices. We optimized the site for mobile, tablet, and desktop from the start.
5. SEO & Performance
We implemented core on-page SEO, including metadata, alt tags, fast-loading images, and structured content to improve visibility on Google.
Results
Metanow delivered a sleek and modern website for Skela Syla, enhancing their digital presence with a fully responsive design, improved SEO, intuitive service navigation, and a professional project showcase. The site now supports bilingual content and includes streamlined contact features, effectively reflecting Skela Syla’s industry leadership.
At Metanow, we believe that a company’s website should reflect its values, excellence, and future vision. With Skela Syla, we’ve achieved just that—a clean, functional platform that represents two decades of scaffolding leadership in Albania. This collaboration shows how digital craftsmanship and construction expertise can come together to build a powerful online presence.
Services Provided
Metanow guided the full digital transformation of Skela Syla’s website—starting from brand discovery to launch. Services included UX/UI design, WordPress development with Elementor Pro, mobile optimization, SEO setup, and strategic content structure. We also supported domain setup and integrated contact features like Google Maps and forms for seamless user engagement.
https://skelasyla.com/
How we built it
The live website at skelasyla.com shows how the project was put together: an Albanian-language company website on WordPress, with a property section for the company's real estate sales.
Company pages in Albanian
The site is written in Albanian, the language of Skela Syla's customers, with a language switcher for English, German and Italian. The navigation stays short: About us, Services, Real Estate, Gallery and Contact. The About page tells the company's story since 2002, presents its ISO 9001 quality management certificate and shows a photo gallery of scaffolding work.
All services in one overview
The Services page lists the full range in a single grid, from facade and formwork scaffolding, podiums and amphitheatres and lifting equipment to finishing work such as masonry and plastering, tiles and marble, levelling screeds, painting, thermal insulation and waterproofing. The homepage puts the company's own key figures, such as more than 20 years of experience, right below the hero.
A real estate section
Besides scaffolding, Skela Syla sells apartments and shops. The Real Estate section, built with the Essential Real Estate plugin, lists each property with its price per m² and floor area, can be sorted by price, date or popularity, and groups listings by city: Tirana, Durrës, Vlorë, Lezhë and Shkodër. Visitors can compare properties, and registered users can save a search and get an email when a matching property is posted.
Contact and legal basics
The contact page combines a contact form with phone, email, opening hours and a Google Maps location of the Tirana office. Terms and conditions, a privacy policy, a cookie policy and a newsletter signup in the footer complete the site.
Technology stack
- WordPress
- Elementor and Elementor Pro
- HomeID theme
- Essential Real Estate (property listings)
- Contact Form 7
- GTranslate (English, German, Italian)
- Google Maps
Frequently asked questions
What language is the Skela Syla website in?
The content is in Albanian, and a language switcher offers English, German and Italian versions.
Can visitors browse properties on the website?
Yes. The Real Estate section lists apartments and shops with price per m² and floor area, grouped by city, with sorting, comparison and saved searches.
Which platform is the website built on?
WordPress with Elementor Pro, the HomeID theme and the Essential Real Estate plugin for the property listings.
Looking for a similar solution?
We design and build websites that are easy to manage and ready to grow with your business. Tell us about your project.
Comments