The client & summary
The client is a Dubai-based company in the oil and gas drilling industry that supplies shaker screens. The core objective was a simple website with a "wow factor" that focuses on its single core product and turns visitors into qualified leads.
The challenge
The site had to showcase one product immediately and make lead capture the main action: visitors submit their name, company, email and phone number before they can download the product brochure. The technical details also had to be exactly right, down to how the screen layers are described.
Our solution
Our team built the site in Metanow CRM between March and May 2026.
Discovery and scope
The brief named two established suppliers in the sector as references and asked for the homepage to double as the product page.
Design
The first draft was ready on 7 April 2026. Three revision rounds followed. The second corrected the layer description without removing a layer from the illustration, since the frame is not counted as a layer. The third updated the FAQ, fixed the footer quick links and moved the brochure download box so the oil rig image stays visible.
Build and lead capture
The site was built with the Metanow CRM funnel builder. The brochure download sits behind a form that captures name, company, email and phone number, so every download creates a qualified contact.
Challenges we solved
Technical accuracy for an expert audience: the product copy and illustrations were corrected until they matched how the industry describes the screens.
A compact structure
The site keeps its structure deliberately compact: a homepage that doubles as the product page, one additional page, and the privacy policy and terms of service. This keeps visitors focused on the product and the brochure download.
Final refinements
The last revision round tidied up the details that matter for credibility. The FAQ was revised, with one question removed and another reworded to explain how to request a quote or more product information, the footer quick links were corrected so each one leads to the right section instead of the homepage, and the brochure download flow was checked end to end.
Technology stack
- Metanow CRM (HighLevel) funnel builder
- Lead capture forms
- Gated brochure download
Results
- Single-product website with the homepage as the product page.
- Brochure download gated behind a lead form (name, company, email, phone).
- Three revision rounds to perfect technical details and navigation.
Frequently asked questions
How are leads captured?
Visitors fill in name, company, email and phone number before downloading the product brochure.
Which platform is the site built on?
The Metanow CRM funnel builder, with forms and automations.
How long did the project take?
About five and a half weeks, from 27 March to 5 May 2026.
Why is the homepage also the product page?
The company focuses on one product, so the brief asked for it to be shown immediately.
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