The client & summary
Oborri is a coffee bar and cocktail lounge in Durrës, Albania. The core objective was a complete digital presence for its opening: a mobile-friendly website with a QR code menu, professional social media profiles, a stronger Google presence and a regular content schedule.
The challenge
The venue was renovating and preparing to open, so the online presence had to cover the renovation, the opening and the period after it. Guests needed to reach the menu instantly from their table, and the social channels had to post consistently without daily effort.
Our solution
Our team worked on Oborri's digital presence from April to September 2026.
Website and QR menu
From April 2026 our team built a mobile-optimised website where guests open the menu through a QR code on the table, based on a digital menu reference, with the venue's products added later. In July the website was updated with a cover image, Instagram photos, the phone number from Google and an SEO-optimised description, and Rank Math, Search Console, Analytics and Bing were connected.
Google and social profiles
Our team optimised the Google Business Profile and set up Meta Business Suite with professional Facebook and Instagram pages.
Content schedule
We planned carousel posts and short reels with text overlays, such as live music announcements, scheduled weekly on Thursdays at 7 pm until 10 September 2026, and set up a CRM. At the end of August we supported a recruitment campaign for waiting staff.
Challenges we solved
One consistent presence: website, Google and social media now show the same information and style.
Menu in print and online
Alongside the QR code website, the scope included a professional graphic design for the printed menu, in harmony with the venue's style, so guests see the same look at the table and on their phones. The website design followed the chosen digital menu reference closely, with the venue's own products added once they were ready.
Website details
The website opens with an attractive cover image, followed by photos and the venue's Instagram feed further down, so fresh content appears on the site automatically. The phone number matches the one on the Google Business Profile, and the description text was written with local search in mind.
Opening campaign
The marketing plan covered two months of content across the renovation phase, the opening and the weeks after, with at least one carousel post a week and simple reels with text overlays announcing the new location and live music.
Technology stack
- WordPress
- Elementor Pro
- QR code digital menu
- Rank Math (SEO)
- Google Search Console, Google Analytics and Bing
- Meta Business Suite
- CRM
Results
- Mobile website with QR code menu.
- Google Business Profile optimised.
- Facebook and Instagram set up through Meta Business Suite.
- Weekly scheduled posts and reels until 10 September 2026.
- Recruitment campaign support for waiting staff.
Frequently asked questions
How do guests see the Oborri menu?
By scanning the QR code on the table, which opens the mobile menu on the website.
Which channels were set up?
The website, Google Business Profile, and Facebook and Instagram through Meta Business Suite.
How often were posts scheduled?
Weekly, on Thursdays at 7 pm, until 10 September 2026.
How long did the project run?
From April to September 2026.
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