The client & summary
MCW Optics & Acoustics is an Austrian optician and hearing care specialist with locations in Upper Austria. The core objective was a more professional, modern redesign of the existing website that incorporates a detailed list of improvement points.
The challenge
Much of the audience is 60 or older, so readable font sizes, high contrast and simple navigation were essential. The site also needed to reach people who are hesitant about hearing aids and to explain the MCW brand name to new visitors.
Our solution
Our team worked on the redesign in July 2026.
Design
The redesign started from a Google Stitch concept and worked through the client's improvement points, including accessibility for older visitors, an explanation of the brand name and optimised images for faster loading.
Build
The design runs on WordPress with Elementor and adds a landing page for hearing aid consultations at the different locations, an FAQ page, a contact form and a GDPR-compliant setup.
Technology stack
- WordPress
- Elementor Pro
- Google Stitch (design concept)
Results
- Modern redesign based on the client's improvement points.
- Landing page for hearing aid consultations at each location.
- Accessibility considerations for visitors aged 60 and over.
Frequently asked questions
What changed in the MCW redesign?
A modern design, the client's improvement points, accessibility for older visitors and a new hearing aid consultation landing page.
Who is the site designed for?
Customers of all ages, with particular attention to visitors aged 60 and over.
Which platform is it built on?
WordPress with Elementor.
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