The client & summary
Lichtwächter offers breathwork, coaching and energetic healing in Eastern Switzerland. The core objective was a calm, warm and personal website with a clear conversion structure and booking flow, plus strong visibility on Google for breathwork-related searches.
The challenge
The references covered four different strengths: atmosphere, conversion structure, booking flow and emotional storytelling. The offer also needed simplifying, and the SEO pages had to cover many topics and towns with texts that are similar but not identical.
Our solution
Our team built the website and SEO landing pages in about three weeks, from 27 June to 17 July 2026.
Discovery and scope
The brief named four reference sites, each for one aspect: calm atmosphere, clear conversion structure, booking flow and group courses, and personal storytelling.
Design
The first draft was ready on 7 July 2026. The revisions simplified the offer from three main services to two, breathwork and energetic healing, with a navigation of home, offers, events, "mein Weg", blog and contact, and refined details such as video embeds and text styling.
Build and SEO
The site runs on WordPress with Elementor, with a "Termin buchen" booking link. Our team built nine topic-based SEO landing pages, such as breathwork for business, for athletes, for stress reduction, for the nervous system, one-to-one and online sessions, plus local landing pages for towns including Thurgau, St. Gallen, Appenzell, Winterthur and Schaffhausen, each with its own text. The site went live on 17 July 2026.
Challenges we solved
Scale without duplication: many landing pages that share a structure but have unique texts.
A foundation that scales
The goal was not only a beautiful website but a scalable foundation that can later grow with SEO landing pages, blog articles, events and booking functionality. The overall impression had to feel spiritual, high quality, natural and personal, while staying clearly structured, easy to read and conversion-focused. The references served as inspiration only; the site develops its own cohesive, authentic brand identity.
Simple booking
Sessions are booked through Calendly's free plan, and clients pay in person for now. This keeps the booking flow simple for visitors and free of extra costs for the practice while it grows.
SEO scope
The SEO scope included an audit, technical and on-page implementation, ten researched keywords, Google Search Console and Google Analytics, a Rank Math setup, content recommendations per page, and meta titles, descriptions and image alt tags.
Technology stack
- WordPress
- Elementor Pro
- Booking link
- Yoast SEO
- Google Tag Manager
Results
- Website live on 17 July 2026, about three weeks after the brief.
- Offer simplified to breathwork and energetic healing.
- Nine topic-based SEO landing pages.
- Local landing pages for towns across Eastern Switzerland, each with its own text.
Frequently asked questions
How long did the Lichtwächter project take?
About three weeks, from 27 June to 17 July 2026.
Which SEO pages were created?
Nine topic pages, such as breathwork for business, athletes and stress reduction, plus local pages for towns in Eastern Switzerland.
Are the local pages identical?
No. They share a layout, but each has its own text.
How do clients book a session?
Through the "Termin buchen" button on the site.
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