The client & summary
Leppert GmbH Immobilien is a real estate agency in Oberasbach near Nuremberg, Germany, specialising in property sales and valuations. The core objective was a new website with a clear structure and strong local visibility in the Nuremberg and Munich areas to win more sellers and buyers.
The challenge
The original service texts listed many services in one long block, and the district information for Nuremberg initially mirrored Munich. The agency also needed an SEO foundation and a well-maintained Google Business Profile.
Our solution
Our team delivered the project in under four weeks, from 28 February to 26 March 2026.
Design and content
The website was designed with pages for sellers, property valuation, references, about and contact, plus separate pages for Munich and Nuremberg with their own districts. Service texts were restructured into a logical order: who the agency is, what it offers and how it works.
Booking and contact
The "Jetzt Termin vereinbaren" button opens Calendly for appointments, and a WhatsApp widget was added, also listed on the Google Business Profile.
SEO setup
Our team ran a Semrush SEO audit, implemented technical and on-page SEO, set up Rank Math, wrote content recommendations, meta titles, descriptions and image alt tags, connected Google Search Console and Google Analytics, and optimised the existing Google Business Profile. The site was then migrated to the live domain.
Pages for real search intent
For each market, the SEO subpages target the situations sellers actually search for. In Munich they cover selling a house, selling an apartment, inherited property, property in a divorce and investment property, plus district pages for Schwabing and Bogenhausen. Nuremberg received a matching set of pages for the local market.
Google Business Profile
The Google Business Profile was set up as part of the project and kept consistent with the website, including the WhatsApp contact option. The first revision implemented the agency's homepage changes document together with the profile setup.
Final audit
The SEO work closed with a final audit to check that all measures were implemented correctly before the site went live on the agency's domain.
Technology stack
- WordPress
- Elementor Pro
- Rank Math
- Semrush
- Calendly
- Google Search Console
- Google Analytics
- Google Tag Manager
- Complianz (cookie consent)
Results
- Website live on leppert-immobilien.com.
- Separate pages for Munich and Nuremberg.
- SEO audit and on-page implementation.
- Google Business Profile optimised, including WhatsApp.
Frequently asked questions
Which areas does Leppert Immobilien target online?
Nuremberg and Munich, each with its own page and districts.
How can visitors book an appointment?
Through a Calendly booking button or the WhatsApp widget.
What was included in the SEO work?
A Semrush audit, technical and on-page SEO, Rank Math, meta data, alt tags, Search Console, Analytics and Google Business Profile optimisation.
How long did the project take?
Under four weeks, from 28 February to 26 March 2026.
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