The client & summary
Kfz-Gutachter Kamphausen is an independent vehicle appraiser in Hanover, Germany, providing accident damage reports and vehicle valuations. The core objective was a professional website that stands out against local competitors, builds trust quickly and makes it easy to request an appraisal, followed by a premium local SEO setup.
The challenge
Accident victims usually need an appraiser fast, so the site had to communicate independence and speed and put contact options front and centre, especially on mobile. For local search, the appraiser needed visibility in Hanover and the surrounding area.
Our solution
Our team built the website in June 2026 and the SEO setup in August 2026.
Discovery and scope
The brief named three local appraisers as competitors and asked for a clear, trustworthy presentation of damage reports and valuations.
Design
The first draft was ready on 4 June 2026. In the revision round the appraiser's own photo was added to the "About me" section and the mobile contact section was fixed.
Build and launch
The site runs on WordPress with Elementor, with pages for services and about, a prominent phone number and a "Jetzt unverbindlich Kontakt aufnehmen" call to action. It went live on 10 June 2026.
Phase two: premium SEO setup
In August 2026 our team designed ten local landing pages with the same layout and different content, set up and linked the Google Business Profile with a NAP consistency check, added local business schema, ran a Semrush audit, worked on load times and Core Web Vitals, created the XML sitemap and robots.txt, configured Rank Math and connected Google Search Console.
Challenges we solved
Local reach: ten location pages and a consistent business profile extend visibility beyond the main city page.
Structure and go-live
The site structure covers the homepage, services, an about page and an FAQ page that answers typical questions from accident victims, alongside the contact form. The design brief asked for a trust-focused, mobile-friendly look. At launch, our team also helped the appraiser activate the domain so the site is reachable under the www address.
Technology stack
- WordPress
- Elementor Pro
- Rank Math (SEO)
- Semrush
- Local business schema
- Google Search Console and Google Business Profile
- Complianz (cookie consent)
Results
- Website live on 10 June 2026, ten days after the brief.
- Services and about pages with prominent phone and contact calls to action.
- Ten local SEO landing pages built in August 2026.
- Google Business Profile linked and NAP data checked.
- Local business schema, sitemap, robots.txt and Rank Math configured.
Frequently asked questions
How long did the Kamphausen website take?
Ten days, from 1 to 10 June 2026. The premium SEO setup followed in August 2026.
What did the premium SEO setup include?
Ten local landing pages, Google Business Profile, local business schema, a Semrush audit, Core Web Vitals work, sitemap, robots.txt, Rank Math and Search Console.
How do accident victims request an appraisal?
Through the phone number and contact calls to action shown throughout the site.
Which platform is it built on?
WordPress with Elementor.
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