The client & summary
Ivoire Essentials supplies botanical products and natural ingredients. The core objective was a thorough technical and on-page SEO review and setup of its WordPress website, so search engines can crawl and index it properly.
The challenge
The review had to cover the full technical foundation, from plugin configuration to indexation, and the client wanted the products it actually sells to appear, with a competitor analysis based on its real competitors.
Our solution
Our team carried out the SEO setup between April and June 2026.
Technical audit
Our team reviewed the SEO plugin setup, permalinks, sitemap and robots.txt, checked crawlability and indexation (blocked pages, noindex tags, redirect chains, orphan pages), assessed Core Web Vitals and page speed, and checked mobile usability and broken links.
On-page and revision
Key pages were reviewed for titles, meta descriptions, headings, alt texts and internal links. In the revision round our team redid the competitor analysis with three competitors the client named and addressed products that were not appearing.
Technology stack
- WordPress
- Rank Math / Yoast (SEO plugin review)
- Semrush
- Google PageSpeed Insights
- Google Search Console
Results
- Technical SEO audit covering plugin setup, sitemap, robots.txt and indexation.
- On-page review of key pages.
- Competitor analysis redone with the client's three named competitors.
Frequently asked questions
What did the Ivoire Essentials SEO review include?
Plugin, permalink, sitemap and robots.txt checks, crawlability and indexation, Core Web Vitals, mobile usability, broken links and an on-page review.
How long did the project take?
From April to June 2026, including a revision round.
Was a competitor analysis included?
Yes. It was redone with three competitors named by the client.
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