The client & summary
Immowert+ is a certified property valuation expert in the Hannover region of Germany, offering market-value and short appraisals. The core objective was to dominate regional search results across several towns and complement organic visibility with paid search.
The challenge
The business needed a main hub plus regional websites whose texts explain both types of appraisal clearly, a navigation that groups regions and services logically, and a paid-search setup to capture valuation inquiries quickly.
Our solution
Our team delivered the project in about ten weeks, from March to May 2026.
Local SEO research
Our team ran a competitor analysis, a full website audit and keyword research for the region, which guided the site structure and texts.
Regional network
The main website moved to mein-immowertplus.de, and its homepage was duplicated to five regional sub-websites, including Wunstorf, Deister, Weserbergland and Region Hannover, with around 20 local landing pages for appraisal services. Each region lists the towns it covers, such as Nienburg, Hameln, Rinteln and Bad Pyrmont for Weserbergland.
Navigation and conversion
The regions were grouped under a "Für Sie vor Ort" menu, and valuation and additional services were combined under "Unsere Leistungen". A phone number in the header, a WhatsApp side widget and extra calls to action were added. Over six revision rounds the texts for short and market-value appraisals were refined on the main and regional pages.
Google Ads
Our team set up the advertising account, created a test campaign and supported and optimised it for one month, followed by a report.
How the network is connected
The homepage of the main website was duplicated to each regional domain and its texts were rewritten for the respective region. Our team then linked the main site and the regional sites to one another, so visitors and search engines can move easily between the hub and each region. The local landing pages were built on the main website, divided according to the regions the client specified.
Texts that explain both appraisals
In the fifth revision the client fully reworked the texts on the main site and the regional sites so that both short appraisals and market-value appraisals are presented side by side and are easy for property owners to understand. Our team implemented these texts across all sites. A price list was also added to the website at the client's request.
On-page optimisation everywhere
On-page SEO covered both the existing pages and every newly created page. Google Search Console was connected to the main website, and the Google Business Profile and advertising account were set up together with the client before the Ads campaign started.
Technology stack
- WordPress
- Elementor Pro
- Rank Math
- Google Ads
- Google Tag Manager
- Complianz (cookie consent)
Results
- Main hub plus five regional sub-websites.
- Around 20 local landing pages for appraisal services.
- On-page SEO implemented across all sites.
- Google Ads account, test campaign and one month of optimisation.
Frequently asked questions
Which regions does Immowert+ cover online?
Region Hannover, Wunstorf, Deister, Weserbergland and further regional hubs, each with its own sub-website.
What was included in the SEO work?
Competitor analysis, a full website audit, keyword research and on-page SEO across all sites.
Was paid search part of the project?
Yes. A Google Ads account and test campaign were set up and optimised for one month.
How long did the project take?
About ten weeks, from March to May 2026.
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