The client & summary
FITNESSCLUB KLEMM is a fitness studio in Freiberg, Germany, offering gym training, women-only fitness and personal training. The core objective was a landing page that presents it as a modern, high-quality fitness and wellness facility and generates trial-training requests.
The challenge
The studio wanted a header that matched its social media look, only two actions in the header, and a request form that offers only the days and times actually available for trial training.
Our solution
Our team delivered the landing page between June and July 2026.
Design
The first draft was ready on 4 June 2026, using the client's texts, with video only in the hero section and images in content fields. Sections present ladies' fitness with its separate entrance area, metabolic training, and individual and personal training.
Revisions
Over four revision rounds our team restyled the header with the logo, reduced it to a sign-up button and a WhatsApp button placed side by side on mobile, kept social media buttons in line, resized the orange brand stripe, added the new hero video and limited the form's day and time drop-downs to the available slots.
Launch
The page was migrated to the studio's domain in July 2026.
Design direction
The brief asked for a modern, clean and sporty design in black and white or beige with the studio's orange accent, supported by icons and a strong visual layout. Video appears only in the hero section, while images sit in expandable fields in the news area, which keeps the page fast and focused.
A focused hero and a smarter form
In the first revisions the text and buttons were removed from the hero section so the video speaks for itself, and social media buttons were moved to the footer. The request form lists the key information about trial training, and a drop-down lets visitors choose only the days and times that are actually available, matching the information shown on the page. A second video supplied by the studio was added to the hero section in the last round.
Technology stack
- WordPress
- Elementor Pro
- Trial-training request form
- WhatsApp button
- Complianz (cookie consent)
Results
- Landing page live on fitnessclub-freiberg.de.
- Trial-training form limited to available days and times.
- Hero video and brand-consistent header.
Frequently asked questions
How do visitors book a trial training at FITNESSCLUB KLEMM?
Through the request form, which only offers the available days and times, or via WhatsApp.
What does the studio offer?
Gym training, ladies' fitness with a separate area, metabolic training and personal training.
How long did the project take?
About seven weeks, from June to July 2026, including four revision rounds.
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