The client & summary
Die Reinigungskünstler is a building cleaning company in Cologne with the ambition to become one of the leading commercial cleaners in the region. The core objective was a premium website on the level of large facility management brands that generates qualified leads, followed by local SEO across Cologne and the surrounding towns.
The challenge
The founder explicitly did not want a typical cleaning company website. The site had to feel like a professional building services brand and actively produce inquiries. For search, the focus was on local terms such as building cleaning, office cleaning and stairwell cleaning in Cologne, and inquiries from every page had to reach both the customer and the company reliably.
Our solution
Our team built the website and the local SEO setup between May and July 2026.
Discovery and scope
The brief named two large facility services brands as references. The SEO brief listed the target local search terms and asked for a Google Business Profile.
Design
The first draft was ready on 28 May 2026. At the client's request our team added a strong premium conversion area on the homepage. The revision round corrected the Google Maps location to Cologne and compressed images for faster loading.
Build and launch
The site runs on WordPress with Elementor, with pages for services, quote requests, locations and contact, plus phone and WhatsApp contact. It was migrated in June 2026.
Phase two: local SEO
Our team connected Google Search Console and Google Analytics, then built city-specific landing pages for office cleaning in towns around Cologne such as Pulheim, Bergisch Gladbach, Frechen and Hürth, grouped under a new "Standorte" page with a locations section on the homepage.
Challenges we solved
Reliable inquiries: confirmation emails were not reaching customers and some requests did not reach the company. Our team fixed the form configuration and set up SMTP delivery so both sides receive every message.
Premium, not cheap
The founder wanted a website at the level of large facility management and building services companies in Germany and Europe. The site had to feel like a professional building services provider, a modern facility management company and a premium brand. The references were used for inspiration only: our team redesigned the structure specifically for the company rather than copying it.
Design principles
The brief described the design as extremely modern, clean, high-quality and trustworthy, perfectly optimised for mobile, conversion-focused and fast loading. The layout is clean and uncluttered, with a white background and blue boxes, as the founder preferred.
Page structure
The main pages are home, services, about us and contact, plus a quote request page. The brief asked for an approximate price calculator on the quote request page to make the first step easier for prospective clients. The imprint, privacy policy and terms complete the site, and the contact form was set up to be GDPR compliant.
Technology stack
- WordPress
- Elementor Pro
- Contact Form 7 and Elementor forms
- SMTP email delivery
- Rank Math (SEO)
- Google Search Console and Google Analytics
- Google Tag Manager
- Complianz (cookie consent)
Results
- Premium website with a conversion area on the homepage, live in June 2026.
- City-specific office cleaning landing pages for towns around Cologne.
- "Standorte" page and homepage section linking all locations.
- Form emails fixed so both customer and company receive every inquiry.
- Search Console and Analytics connected.
Frequently asked questions
How long did the project take?
About six weeks, from 21 May to early July 2026, including the local SEO pages.
Which areas do the landing pages cover?
Office cleaning in Cologne's surrounding towns, including Pulheim, Bergisch Gladbach, Frechen and Hürth.
What was the email problem and how was it fixed?
Confirmation and notification emails were not arriving reliably. Our team corrected the form settings and set up SMTP so both customer and company receive the messages.
Which platform is it built on?
WordPress with Elementor and Rank Math for SEO.
How can customers get in touch?
Through the quote request form, a callback request, phone or WhatsApp.
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