The client & summary
DERMEA is a Swiss beauty studio specialising in professional laser hair removal, run by its founder. The core objective was the studio's first real online home: a modern, responsive website that builds trust and makes it easy for new clients to learn about the treatment and get in touch.
The challenge
DERMEA offers a single service, laser hair removal, so the site had to explain it clearly and credibly rather than list a menu of treatments. The brand wanted a refined look that matches a premium studio, a structure that is easy to navigate on mobile, integrated contact options and an SEO-friendly setup.
Our solution
Our team designed and built the website in spring 2025 and has refined it in later rounds as the studio's texts evolved.
Discovery and scope
The brief set out the goals: an online presence that increases brand visibility, a responsive site for mobile and desktop, integrated contact forms and an SEO-friendly structure. A local beauty studio's treatment page served as the inspiration for how to present laser hair removal.
Design
The first revision in March 2025 defined the look. At the client's request our team switched to a luxury display font with upper-case headlines and applied the brand's warm brown and cream background colours. Further rounds in June 2025 and August 2026 updated texts and layout, including a new, more personal "About DERMEA" section written by the founder.
Build and handover
The site runs on WordPress with Elementor, with pages for the studio, its services and contact, plus WhatsApp and Instagram links. It was handed over so the founder can maintain the content herself.
Challenges we solved
With only one treatment to present, the challenge was depth rather than breadth: the pages explain the process and the studio's approach in a calm, premium design instead of filling space with unrelated services.
Project objectives
The brief set out three objectives: strengthen the brand by applying consistent design elements that match the studio's identity; add functionality such as contact forms and legal pages; and increase engagement by driving conversions through clear calls to action. The site was also structured to be SEO-friendly from the start.
A personal introduction
In a later round the about section was rewritten with the founder's own introduction, explaining her specialisation in professional laser hair removal and what matters to her in treating clients, so visitors get to know the person behind the studio before booking.
Technology stack
- WordPress
- Elementor Pro
- Responsive design
- Contact forms
- WhatsApp and Instagram links
Results
- Website designed and built in spring 2025, with typography and colours defined in the first revision round.
- German-language site with About, services and contact sections.
- Refinement rounds in June 2025 and August 2026 kept the texts up to date.
- The founder can update the content herself.
Frequently asked questions
Which platform is the DERMEA website built on?
WordPress with Elementor.
Who chose the fonts and colours?
They were chosen together with the client in the first revision: an upper-case luxury display font and the brand's warm brown and cream tones.
Can the studio update the site itself?
Yes. The site was handed over so the founder can edit texts and images herself.
Is the site maintained after launch?
Yes. Later revision rounds in 2025 and 2026 updated texts and sections, most recently a new About section.
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