The client & summary
DenTour is a dental clinic in Tirana, Albania, serving international patients, particularly from Italy, who travel for dental treatment. The core objective was to redesign the clinic's campaign landing page to improve the user experience and turn more ad visitors into consultation requests.
The challenge
The page runs in Metanow CRM and receives paid traffic, so speed and a clear path to contact mattered most. Some elements did not work well on mobile, and phone numbers entered in the long contact form were not showing in the lead's default phone field.
Our solution
Our team redesigned and optimised the landing page between April and May 2026.
Discovery and scope
The brief referenced another dental clinic's site as the model and asked for a restructured page that guides visitors to contact, a highly visible WhatsApp pop-up and new text based on the example.
Design
The first draft was ready on 10 April 2026. In the first revision a blocking element was replaced with simple image-based sections. The second round made the mobile design more compact with larger fonts and embedded the form so the section height stays stable.
Build and optimisation
Our team mapped the long form's phone number to the lead's default phone field, resized images and converted them to WebP, and optimised scripts, forms, fonts, tracking codes and chat widgets as far as the CRM architecture allows. The menu and footer link to the same subdomain, and an SEO audit and query report were delivered for the main domain.
Challenges we solved
Faster pages for paid traffic: every script and image was reviewed to reduce load time for campaign visitors.
Technology stack
- Metanow CRM (HighLevel) funnels
- WhatsApp pop-up
- WebP image optimisation
- Google PageSpeed
- Google Tag Manager
Results
- Redesigned campaign landing page with a clear path to contact.
- Phone numbers from the long form mapped correctly into the CRM.
- Images converted to WebP and scripts optimised.
- SEO audit and query report for the main domain.
Frequently asked questions
Who is the DenTour landing page for?
International patients, mainly from Italy, considering dental treatment in Albania.
Which platform runs the page?
Metanow CRM funnels, connected directly to the clinic's lead management.
What was optimised for speed?
Images (resized and converted to WebP), scripts, forms, fonts, tracking codes and chat widgets.
How long did the project take?
About eight weeks, from 1 April to 25 May 2026, including two revision rounds.
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