The client & summary
Dein Aktivschutz is an insurance agency in Germany and partner of SIGNAL IDUNA. The core objective was to promote accident insurance for active people through dedicated landing pages and handle incoming leads automatically.
The challenge
The agency wanted to test two approaches, a long page modelled on a competitor and a shorter one, while keeping package details and FAQs accurate as coverage changed.
Our solution
Our team set up the funnel in 2025 and has supported it into September 2026.
Landing pages
Two landing pages were built in Metanow CRM, a long version and a short version, and split for A/B testing. Each presents clearly structured insurance packages, a questionnaire section and FAQs, reviewed with the agency.
CRM and automation
A CRM sub-account captures leads from both pages and automates follow-up.
Updates
When coverage improved, our team updated the benefits across the pages and marked them as new. In September 2026 the pages were connected to a new domain, deinaktivschutz.com, and linked to the ad campaigns.
The brief
The agency works with SIGNAL IDUNA and focuses mainly on private accident insurance related to sports injuries. The purpose of the landing pages and automation is to generate leads and optimise for conversion. The long version is based on the client's own text drafts, while the short version was inspired by the style of a comparison platform, with content drafted with AI and reviewed editorially.
Content from the client's documents
Sections such as the benefits, the questionnaire and the FAQ were built from documents the client supplied section by section. The pages state clearly that the agency is a partner of SIGNAL IDUNA, use stock images with a colour scheme adjusted to the brand, and name the top package "Dein Premium Schutz". A "most wanted" badge highlights the recommended package.
Keeping details accurate
Because insurance benefits change, accuracy matters. Each time coverage was updated, our team changed the figures everywhere they appear on both pages and marked the improvements with a "new" sticker, and adjusted activity names in the selection options to the client's wording.
Technology stack
- Metanow CRM (HighLevel) funnels
- A/B testing
- CRM automation
- Cloudflare
Results
- Two landing pages set up for A/B testing.
- Leads captured and followed up automatically in the CRM.
- Package details kept up to date.
- Pages connected to the ad campaigns.
Frequently asked questions
Why two landing pages?
To A/B test a long and a short version and see which converts better.
What happens after someone fills in the form?
The lead is captured in the CRM sub-account and follow-up is automated.
Who is the offer for?
Active people looking for accident insurance for sport and leisure.
Looking for a similar solution?
We connect websites, CRM and automation so leads never slip through. Tell us about your process.
Comments