The client & summary
CRANii is a health and wellness brand with a physical product system, developed together with a dentist. The core objective was a persuasive product landing page that explains the concept, builds trust and leads visitors to purchase, built as a new page on the existing website.
The challenge
The brief asked for an "Add to cart" button without building WooCommerce functionality, so the page had to link cleanly into the client's existing checkout. After the first draft the client wanted a longer page with testimonials, the dentist's statement, review platform links and a header video.
Our solution
Our team built the landing page in about five weeks, from 11 March to 15 April 2026.
Discovery and scope
The page was built on a subdomain first and then moved into the existing site once approved.
Design
The first draft was ready on 14 March 2026. The first revision made the page longer, with testimonials, the dentist's photo and statement, Google Reviews and Trustpilot, and a video in the header. Later rounds corrected the expert's title, linked the video with a play button, enlarged the header image, replaced model and reference photos with the originals and aligned the reference logos to the same size.
Build and launch
The page runs on WordPress with Elementor. In the final round the desktop hero showed the complete system instead of a single product, an anchor banner was removed and spacing under the navigation was reduced so the hero stays visible on smaller screens, with a separate mobile layout.
Challenges we solved
Credibility in detail: correct titles, original photos and evenly sized logos matter on a health product page.
Staging first
The landing page was designed as a single page with an "Add to cart" button, without building shop functionality, since the client already sells through its existing website. It was created on a subdomain for review and then copied into the existing site once approved, alongside the imprint and privacy policy.
Getting the details right
The third revision round focused on accuracy: the dentist's professional title was corrected in her statement, the header video was linked properly with a visible play button, and two photos were replaced with versions in a better format and quality.
Technology stack
- WordPress
- Elementor Pro
- Embedded header video
- Add to cart linked to the existing checkout
- Rank Math (SEO)
Results
- Long-form product landing page live on the existing site in April 2026.
- Expert statement, testimonials and review platform links.
- Header video and mobile-specific layouts.
- Add to cart call to action linked to the client's checkout.
Frequently asked questions
How long did the CRANii landing page take?
About five weeks, from 11 March to 15 April 2026, including four revision rounds.
How does the add to cart button work?
It links to the client's existing checkout, so no separate shop setup was needed.
Which trust elements does the page include?
The dentist's statement, testimonials, reference logos and links to review platforms.
Which platform is it built on?
WordPress with Elementor.
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