The client & summary
An education provider that teaches children critical thinking skills needed a landing page to win new families. The core objective was to get visitors to book an assessment right away, while still capturing those who don't book as leads.
The challenge
The page had no separate contact page, so the form had to open in a pop-up, and the provider paid close attention to how images appear when the link is shared.
Our solution
Our team delivered the landing page in under two weeks, from 7 to 18 March 2026.
Design and build
The one-page landing page in the Metanow CRM funnel builder combines key messages, video and persuasive sales copy with a prominent call to action to book an assessment. The form opens in a pop-up, and visitors who don't book are captured as leads. Three revision rounds refined photo placement, buttons, the preview image and typography for desktop and mobile.
Launch
The page was connected to the provider's own URL on 18 March 2026.
How the funnel works
The page combines key messages, video and persuasive copy with one clear call to action. When visitors press the button, they reach an opt-in form where they leave their details and can then book an assessment. Imprint and privacy policy pages complete the funnel.
Details that matter when sharing
Revisions moved a photo further down to sit with the right paragraph and removed buttons that distracted from the main action. The provider also checked which image appears when the link is shared, and the preview image was changed to the one that best represents the programme before the page went live on its own URL.
Technology stack
- Metanow CRM (HighLevel) funnel builder
- Pop-up form
- Booking
Results
- One-page landing page with assessment booking.
- Lead capture for visitors who don't book.
- Delivered in under two weeks with three revision rounds.
Frequently asked questions
What is the main goal of the landing page?
To get parents to book an assessment right away.
What if a visitor doesn't book?
The pop-up form still captures them as a lead for follow-up.
Which platform runs the page?
The Metanow CRM funnel builder.
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