The project was focused on enhancing Andrea Guenther’s digital presence through a complete website redesign andrea-guenther.de and the development of a structured 10-day online breathwork course, ''Your Daily Breath Reset". Hosted on digitalbusines.net, this program was designed to help users reset their nervous system and deepen their connection to themselves through daily breathing practices.
The initiative not only reimagined the user experience for Andrea's clients but also introduced a strategic sales funnel and monetization model that aligns with her wellness brand.
Challenges
- The original website lacked modern UX/UI design and mobile responsiveness.
- No digital funnel or automation for course delivery.
- Absence of payment integration or membership structure.
- Branding was not fully aligned with Andrea's calming, therapeutic presence.
Solutions
The project included a complete website redesign, featuring a soothing visual theme and optimized for mobile and tablet experiences. An engaging 10-day breathwork course was developed and hosted on digitalbusines.net, with a structure designed to encourage daily practice and user progression. Automated email sequences and reminders were integrated to keep users engaged and on track. A secure payment gateway and membership area were set up to grant exclusive access to paying users. Additionally, emotionally resonant brand elements, such as colors, typography, and imagery, were created to reflect Andrea’s breath coaching philosophy and calming approach.
Outcome
The outcome of this project was a complete transformation of Andrea's digital presence, resulting in a serene, intuitive, and fully responsive website that provided an enhanced user experience across all devices. The 10-day breathwork course now delivers smoothly with a well-organized structure, supported by automation features that not only streamline the delivery process but also significantly increase user engagement, retention, and satisfaction. With the addition of automated email sequences and reminders, users are kept on track and motivated throughout their journey. The newly implemented payment gateway and membership area offer a secure and seamless way for paying users to access exclusive content, creating a clear path for monetization. Overall, the project enhanced the brand’s consistency and credibility, presenting a polished, professional image that aligns perfectly with Andrea’s wellness philosophy. This resulted in a more effective sales funnel, improved conversions, and a stronger connection with her audience, ultimately allowing Andrea to extend her reach and impact more people with her breathwork program.
Services Provided
- Branding and Visual Identity (UX/UI & Development)
- Course Architecture & Hosting Setup
- Email Automation Integration
- Payment Gateway and Membership Setup
- Content Optimization for SEO and Performance
Project URL https://andrea-guenther.de/
"I had the pleasure of working with Gleniis on the technical setup and implementation of my online breathwork program, and I can genuinely say: he exceeded all expectations. From the very beginning, he was extremely detail-oriented, making sure everything ran smoothly and was aligned with the vision I had for the program. His quick responsiveness made the collaboration not only efficient but also very pleasant – I always felt well supported and in good hands. What stood out most was his consistently polite and professional communication, paired with a genuine willingness to help. He often went far beyond the original scope of the contract, proactively offering solutions, improvements, and additional support without ever being asked. Thanks to his dedication, the final result turned out even better than I imagined – clean, functional, and exactly what I needed to bring my work online. I can highly recommend working with him and would do so again anytime."
How we built it
Between April and October 2025 our team built the 10-day online course "Your Daily Breath Reset" and connected it to the existing website.
Landing page and course
The course runs on a CRM course platform, moved to Metanow CRM in July 2025, with its own landing page on a subdomain of andrea-guenther.de. Ten of the client's fifteen breathing videos were selected for the course, a welcome video opens the course content, and a menu item on the main website links to the landing page. Five revision rounds refined the landing page texts and the hero video on mobile and desktop.
Payments and daily emails
PayPal checkout was connected, and after purchase an email sequence unlocks one lesson email per day in a fixed order. Our team varied subject lines and texts so the emails do not all read the same, set up the invoice template, and later made the whole post-purchase communication consistently German with the customer's name inserted automatically.
Tracking and support
In September 2025 the purchase path was adjusted so buyers stay on the course subdomain, which keeps conversion tracking with Google Tag Manager and ad pixels intact. Later support covered the homepage video sound controls and access questions from course participants.
Technology stack
- WordPress (main website)
- Metanow CRM (course platform, landing page, email automation)
- PayPal
- Google Tag Manager
- Subdomain setup
Frequently asked questions
Where does the online course run?
On a CRM course platform, since July 2025 Metanow CRM, with a landing page on a subdomain of the main website.
How do participants receive the lessons?
After purchase, an automated email unlocks one lesson per day for ten days.
Can purchases be tracked for ads?
Yes. Buyers stay on the course subdomain during checkout so conversions can be tracked.
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