A Closer Look at the TBEAI Kick-Off Meeting and Its Vision for the Western Balkans.
We’re pleased to share a closer look at the opening meeting of TBEAI (Transforming Business Education with Artificial Intelligence), an Erasmus+ CBHE initiative dedicated to bringing modern, AI-powered learning approaches into universities across the Western Balkans.
The event was hosted by Aleksandër Moisiu University of Durrës (UAMD) who leads the project’s coordination and welcomed all partners to Durrës for two productive days of collaboration.
The Kick-Off marked the official start of a long-term effort to strengthen business education with digital competencies, innovative teaching methods, and future-ready learning ecosystems.
A Promising Start for a Forward-Thinking Collaboration
The meeting gathered representatives from all project partners, offering a space to align on goals, expectations, and what this collaboration aims to achieve. The tone throughout the sessions reflected the project’s purpose: openness, innovation, and a shared commitment to bringing meaningful change to higher education.
Being part of this initiative as an Associated Partner aligns naturally with Metanow’s mission to build efficient digital ecosystems and connect technology with real-world use. Our involvement gives us the opportunity to support universities as they introduce AI technologies and smarter workflows into their academic environments.
The Consortium Working Together
The TBEAI consortium includes institutions from Slovenia, Portugal, Albania, Bosnia & Herzegovina, and Kosovo, each contributing their expertise to create a strong foundation for this project.
Alongside the universities, Metanow joins as the industry partner offering practical experience in technology, digital transformation, and process clarity.
This mix of academic and industry perspectives creates a balanced team equipped to design solutions that are both innovative and usable.
Highlights from the Opening Sessions
The first day of the meeting covered the essential elements needed to begin the project with clarity and alignment. Key points included:
- Introductions from all participating universities
- A walkthrough of the project’s purpose, expected impact, and structure
- A creative welcome message delivered by an AI-generated avatar, a fitting start for an AI-focused initiative
- Opening remarks from UAMD leadership
- A comprehensive presentation of the work packages and milestones
These discussions provided partners with a clear roadmap for the next phases and strengthened the shared understanding of how each institution will contribute.
Why This Project Matters for the Region
TBEAI is designed to help universities rethink how business education is delivered by introducing AI-supported methods, building digital skills, and strengthening institutional capacity.
The project’s expected impact includes:
- Updating business programs with modern, AI-integrated learning
- Improving digital readiness among academic staff
- Introducing structured, innovative learning models
- Supporting long-term digital transformation in higher education
For Metanow, this aligns directly with our value pillars: bringing clarity, enabling efficient workflows, and creating smart systems that support sustainable growth.
Metanow’s Contribution to the Project
As an Associated Partner, our role focuses on helping universities bridge the gap between technology theory and practical implementation. We support the consortium with:
- Expertise in building connected digital ecosystems
- Guidance on integrating AI and automation strategies
- Practical insights into designing workflows that are efficient, scalable, and easy to adopt
- A long-term perspective on digital transformation
Our aim is to ensure the solutions created through TBEAI are grounded, functional, and aligned with the needs of modern organizations.
Looking Ahead
The Kick-Off Meeting sets the stage for an exciting journey of development and collaboration. With strong partnerships and a clear roadmap in place, the consortium is ready to begin designing new curricula, enhancing digital skills, and exploring AI-enabled tools that can reshape business education across the Western Balkans.
Metanow is proud to support this initiative and looks forward to sharing updates as the project moves forward.
More progress from TBEAI will be shared soon.